Use the Ladder Book:
16 quotes of wisdom to help you dominate mortgage sales
Author: Rick Riddle
When you climb the tree of life, use a ladder.
Rick Riddle
WHAT YOU'LL LEARN INSIDE
The Power of Relationships
Why people buy YOU before they buy a mortgage.
How to Master Cold Calls
The book shares wisdom, strategies, and mindset shifts that will help you master cold calls, follow-ups, and client connections without sounding pushy.
Proven Strategies
Learn how to stand out in a crowded market - without gimmicks or hype.
Mindset Shifts
Gain the perceptions that separate top producers from struggling salespeople.
How to Deal with "No"
Turn every "no" into a stepping stone toward success.
ABOUT THE AUTHOR
Rick Riddle
Rick is a man of many passions, wearing multiple hats with enthusiasm and purpose. A proud Philadelphia sports fan, part-time stand-up comic, devoted dog owner, and enthusiastic boater, Rick brings energy and humor to everything he does. But beyond these personal pursuits, he is also a seasoned sales leader and mortgage industry expert with a deep understanding of what it takes to succeed in business.
As the co-founder of Crown Home Mortgage, Rick has spent over 28 years in the real estate and mortgage industry, mastering the art and psychology of sales, marketing, and branding. His career has been shaped by an unrelenting drive to learn, adapt, and help others grow. He thrives on connection—networking, sharing success stories, and learning from the journeys of others. Rick’s mission is simple: to help mortgage professionals build stronger relationships, close more deals, and create long-term success. His book is a culmination of decades of insights, strategies, and lessons learned in the field, offering a practical roadmap for those looking to dominate in mortgage sales.
Beyond his work in the industry, Rick is also the host of The Growth Mindset Podcast, where he shares valuable insights, interviews with industry leaders, and real-world strategies for success. He invites readers to join the conversation and continue the journey on his Facebook community, Use the Ladder.
Order your copy of Use the Ladder today, tune in to The Growth Mindset Podcast, and visit the Facebook community to connect, contribute, and take your mortgage sales career to the next level.
Blog topics from the book
How to Dominate Mortgage Sales
How to Dominate Mortgage Sales
How to Dominate Mortgage Sales
If you want to dominate mortgage sales, you need more than just a license and a LinkedIn profile. You need strategy... Continue Reading
Mastering Cold Calls
How to Dominate Mortgage Sales
How to Dominate Mortgage Sales
Cold calling: two words that can make even the most seasoned loan officer break out in a cold sweat... Continue Reading
How can loan officers increase sales?
How can loan officers increase sales?
How can loan officers increase sales?
Control the leads, control the money. Instead of relying solely on referrals, loan officers should take charge... Continue Reading
Mortgage Lending Trends
How can loan officers increase sales?
How can loan officers increase sales?
If you’ve been in mortgage lending for more than five minutes, you already know one thing: change is the only... Continue Reading